RayH Designs

About    Resume 




Pascal’s Cafe & Grill

Restaurant Rebrand | 2025

Pascal’s Cafe & Grill has been in Greenwood, SC, since 2000, serving upscale French gourmet cuisine with a Southern flair. Pascal’s offers a unique dining experience with multiple rooms, including the Bistro Room, the Dining Room, and the Porch. The restaurant caters to locals, families, and business owners in the surrounding area.






The reason for the rebrand is that the logo is outdated and has been inconsistently applied across materials. It creates a disconnect between the interior atmosphere and the exterior appearance. The new branding maintains appeal to the existing audience while introducing a fresh, cohesive look.




The new logo feels both elegant and homey, while still preserving the cursive elements from the original design.

The color palette is inspired by Vincent van Gogh’s Café Terrace at Night, a painting featured in the restaurant. The clinking glasses symbolize the many dinner parties and celebrations hosted at Pascal’s.








← Prev    Index    Next →

©RayH Designs